Media Fluency

Media fluency is the ability to be able to interpret messages within the media, along with the ability to communicate in multiple multimedia formats. Media fluency consists of two L's. The first L is listening. Listening in media fluency refers to the skill of looking at a wide range of content in media such as a website, and being able to pick out what information is important and which is not. The second L is leverage. Leverage has to do with communicating effectively with media. Finding the best way to gather the information and finding the most appropriate way of getting the message out.